Wayfair Brand Refresh | No Place Like It

Creative Strategy + Copywriting

Home is where meals are shared, stories and told, and precious moments happen. The No Place Like It campaign was a creative initiative to push Wayfair towards a more emotional core, while pulling it apart from competitors and leaving a lasting impression on our customers. ​ We created a new, editorial-led campaign strategy, where real customer's stories come to life. And for every home quirk, unique lifestyle, and one-of-a-kind life, there's Wayfair product to support it. In this brand refresh, we celebrate all the ways life unfolds at home, and much like our homes – there's nothing quite like it.