Wayfair x Bravocon

Creative Direction + Copywriting

There's a lot of overlap between Housewives fans and Wayfair shoppers. The temptation would have been to lean into that and make a home-shopping activation. We made a fan experience instead.

Home for Housewives was a series of BravoCon lounges designed to put fandom first — franchise-themed spaces where attendees could rest, meet their favorite Housewives, and take home swag that felt like it actually belonged in the Bravo universe. The home category didn't disappear; it just found its place inside something people actually cared about.

Getting that balance right required a clear creative point of view from the start: Wayfair shows up here as a fan, not a sponsor.
The result: 5 Muse Creative Awards.