Wayfair x Bravcon

Creative Direction + Copywriting

While there's a lot of overlap between Housewife-lovers and Wayfair shoppers, we knew the Bravo fandom had to come first for our activation at BravoCon in 2023. We made the Home for Housewives lounges a fan-first experience, where attendees could rest in franchise-themed spaces, meet their favorite Housewives, and take home swag that authentically integrated the home category with Bravo watching. The result was 5 Muse Creative Awards, and a lot of happy attendees.