Hi, I'm Molly.

It all started when I won Best Storyteller at summer camp. At ten years old, I learned the power of a well-timed pause, a little strategic embellishment, and unwavering eye contact—enough to hold an entire bunk captive and even give seasoned counselors a moment’s pause. I was hooked on the art of a story well told.

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Over time, I realized that everything is a story. Not just the ones shared between bunk beds, but the way we experience the world around us: the commercials we watch, the scent of a store, the words a brand chooses when it speaks. Each moment creates a micro-impression that ladders up into how a brand is felt, trusted, and remembered.

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For more than a decade, I’ve been shaping narratives designed to leave lasting impressions. From campaign strategy and product launches to retail environments and experiential activations, I look for the moments where story can turn intention into emotional connection. Whether I’m writing an ad, building a brand book, or guiding a cross-functional team toward a breakthrough idea, I’m focused on aligning what a brand wants to say with what an audience actually feels.

 

You could say I’m still chasing that same feeling from summer camp—when the room leans in, your words create a hook, and your audience is captured.

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