Tovala

Content Strategy + Creative Direction

Tovala pairs chef-crafted meals with Smart Oven technology that's programmed to cook them perfectly. I helped them package their offering in a way that captures what their target audience is truly craving: delicious food with homemade payoff, without spending time or effort to achieve it. 

When Tovala partnered with Jesse Tyler Ferguson, I helped bring the "Ditch the Dinner Drama" campaign to life through TV and

podcast ads.